Executive Summary
The project aims at developing a three year business strategic plan for Dabur India Limited. This is the third largest FMCG Company in India and it is widely spread into other sectors like Consumer Care Division, Consumer Health Care division, and Dabur Food. The company as a whole is doing good in the market and it has undergone many structural and strategic changes to maintain its market share. The company gives very much importance to the relationship with the employees. The company uses enterprise resource planning systems to centralize the whole management.
The vision statement of the company explains about the dedication to the health and well being of the house hold by the application of innovation and technology and increasing the value of for share holders. This project is mainly focusing on consumer care division. The external factor evaluation was done by identifying the opportunities and threats and EFE and CPM matrix was made. The same way internal factor evaluation was done by identifying the strengths and weakness of the firm (Dabur) and then matrix is plotted. For the development of strategies for the well being of the company plot all the matrices like SWOT, SPACE, BCG, IE and Grand matrix.
Market penetration, product development and market developments are the three main required strategies to be implemented as a result of the analysis done from the QSPM matrix. Related diversification should also be done to improve the company. They need to launch new products for the kids segment. The promotional activities like advertisement can be given more importance so that Dabur products can be differentiated from that of the competitors. According to the BCG matrix the consumer care division is in the star segment, maximum revenue and profits comes from this segment.
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