Market Audit for Pickle's in South Korea

Executive Summary

South Korea has emerged as the powerful and developed economy with high per-capita income (Gini Index: 31.5) Refer Appendix. Some of South Korea’s workers are highest paid in the world (Refer Appendix). Pickle is the most important part of the food course. Most of the pickle demand is fulfilled by China through import. South Korean eating habits are quite similar to the other Asian countries. Koreans are eating with chopsticks therefore the food needs to be cut in proper shape and size so that can be eating through chopsticks. South Korea has very low individualism and people built strong relationship among them and are taking collective decision. South Korea distribution channels are quite complicated and developed in long course of time and mostly based on the strong relationships.

There is substantially high western influence on the South Korea, in larger cities like Seoul, Busan, Daeju, and Inchelon and other major cities have developed distribution channel. Big malls are spreading throughout cities and whole country. More than 80 percent population is living in city. People in South Korea give more emphasize on the quality of the products and also how it is being prepared. There is a controversy happened with China over food quality and South Korea has put ban on the food import from China.

Transportation in South Korea is highly developed and well spread throughout country with the presence of high speed train, broad express ways, and airports (CIA, 2009).

Our product needs high advertisement initially to create awareness and persuade people to try our product. For this purpose we will do sampling so that Koreans could make their opinion about our product. Through advertisement we will try to project the variety, taste, and quality with the image of India. As the product is not made in Korea, it become necessary to hire an agent to sell the product initially and later will setup our own units.

Strategic Business Plan of Dabur India Limited

Executive Summary

The project aims at developing a three year business strategic plan for Dabur India Limited. This is the third largest FMCG Company in India and it is widely spread into other sectors like Consumer Care Division, Consumer Health Care division, and Dabur Food. The company as a whole is doing good in the market and it has undergone many structural and strategic changes to maintain its market share. The company gives very much importance to the relationship with the employees. The company uses enterprise resource planning systems to centralize the whole management.

The vision statement of the company explains about the dedication to the health and well being of the house hold by the application of innovation and technology and increasing the value of for share holders. This project is mainly focusing on consumer care division. The external factor evaluation was done by identifying the opportunities and threats and EFE and CPM matrix was made. The same way internal factor evaluation was done by identifying the strengths and weakness of the firm (Dabur) and then matrix is plotted. For the development of strategies for the well being of the company plot all the matrices like SWOT, SPACE, BCG, IE and Grand matrix.

Market penetration, product development and market developments are the three main required strategies to be implemented as a result of the analysis done from the QSPM matrix. Related diversification should also be done to improve the company. They need to launch new products for the kids segment. The promotional activities like advertisement can be given more importance so that Dabur products can be differentiated from that of the competitors. According to the BCG matrix the consumer care division is in the star segment, maximum revenue and profits comes from this segment.

Market penetration and market development are the two main strategies that should be followed so that the company can do much better.

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Report on Hinduatan Unilever Limited

Executive Summary

HUL had started in 1933, by merging of three subsidiaries companies. After that company has grown organically and inorganically by acquiring and developing new product. The focus was always been toward customers whatever business or product line it entered. HUL has recognised the changing environment and grow accordingly, and there was always an influence of culture and history which pull HUL toward success. Employees are to be considered the main assets of the company. Customers are always at the center of whatever HUL did or doing. Currently HUL has five SBU’s with different set of products line and competing different points.

External environment provide many opportunities and pose many threats and HUL responded toward them accordingly. Particularly HUL needs to keep an eye open toward technological changes, ecological changes, and political changes because these changes are capable of changing entire strategies or capable of destroying the organisation if not respond accordingly.

HUL is competing in very tough FMCG industry in India which has very high entry and exit barriers because of heavy investment goes in to enter this industry. Internal rivalry is very high because of the presence of many players with similar products. HUL is using latest technologies to ensure efficiency within organisation and have built very strong relationship with suppliers and customers and other stake holders.

HUL is facing flank attack on different product line because of its highly diversified product range. HUL required ending competition by either acquisition or merger or both. This will improve the product line and improve market share.

For full report please ask me at: viopune@gmail.com